Don’t say it, move it

Puma sync – the fourth fragrance initiative I have designed for Procter&Gamble. Just like the previous launches Puma sync is based on the »Reboot« guidelines that I had finalized and introduced in 2011.
As music and dance is the most common link between Puma as a brand and the beauty/fragrance business, the design of the bottles and the folding boxes plays with the iconic element of music and DJ culture: the good old vinyl record and its bold labels.
for PUMA fragrances, Procter&Gamble / 2013