After I had cut the existing Puma watch packaging into two halfs I noticed that there is still enough space to contain the product. That’s why since then this packaging is called »I’m half the box I used to be«. Compared to the old packaging it uses more than 50% less cardboard and 50% less space when shipped or stored and there aren’t any extra foam inlays or seperate user guides anymore.
Instead there is now a cardboard inlay that fixes and protects the watch in its position. This element is printed on both sides with all the needed information such as warranties, the link to the online user guide and the manufacturer’s adress.