Modern Africa

Designed in 2009 animagical was the first fragrance I have designed for Puma. As it was supposed to be launched in summer 2010 – during the World Cup in South Africa – I wanted to establish a simple and obvious graphic link to Africa using some of the key colors of Puma’s modern lifestyle color palette for that season – the neon zebra pattern was born…
To ensure a great shelf standout and to build an impactful block made out of animagical boxes, both patterns can be used endlessly across all folding box formats without creating any mismatching areas.
for PUMA fragrances, Procter&Gamble / 2009