Maud in Geneva

  • Maud in Geneva 1
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Name & identity for a swiss photographer

This project started with the question if I could modernise the look and feel of a photographer‘ identity based in Geneva / Switzerland. Back then it was called picaddikts and was carrying a lotus blossom as a logo. Basically this was the brief: keep the flower, keep the touch of pink, make it personal and make it amazing…
While working on some options suddenly the idea of »Maud in Geneva« popped out and though I had not been asked to question the name, I could not resist to work on a wild card option based on this. And it was worth it: Maud, the photographer, loved the idea and chose both the new name as well as the new design – including the abstract fusion of the flower and an aperture. (in pink by the way)
for Maud in Geneva / 2014