01: //reboot |

From 2010 to 2011 I worked on a collection of precise guidelines called »reboot« that since has been the foundation of all packaging designs for PUMA fragrances. This extensive file contains every single detail from general proportions of the logos on any format to the spacing of the legal information on the backside of a deostick.
Beside the general guidelines these seventy pages contain all relevant information dedicated to every single initiative starting with the complete redesign of PUMA flowing, the adjustments made on animagical and jam, and finally the styleguide for yellow & green. The latest sync is based on the reboot-guidelines aas well so let’s see what will happen in 2014…?
for PUMA fragrances, Procter&Gamble / 2011